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Increasing sales is the bottom line to any customer relations based business today. When customers have a pleasurable customer service experience, they are apt to tell at least 5 other people of their positive experience. However, the same rule applies if their experience wasn’t so pleasurable. This ultimately means an increase or decrease in customer retention as well as an increase or decrease in the attraction of new customers. The bottom line is then affected – profits!
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Mystery shopping has long been established as a way of anonymously monitoring customer service operations as well as employee integrity. We send secret shoppers to various establishments posed as ordinary customers, clients or patrons to anonymously assess the type of customer service being rendered. Afterwards, upper management receives a full objective evaluation of those findings as reported by the customer.
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